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☆ 2 founders share how developing a personal brand elevated their businesses — and 3 tips for building your own
▼ + stars: | 2023-11-14 | by ( Erin Greenawald | ) www.businessinsider.com time to read: +6 min

Building a personal brand as a founder can help your company appear more trustworthy. "Building a personal brand connected to your business is more important than ever because people won't do business with anyone they don't trust," she said. In a 2021 survey , four in five Americans said companies were more influential when their founder or executives had a personal brand consumers knew about, trusted, and followed. BI asked Mai and Gotlib for advice on building a personal brand as a founder. Connect your personal and professional selvesCertain aspects of a founder's personal life may also resonate with their company's audience.

Persons: SBOs, —, Quynh Mai, Mai, she's, Anouck Gotlib, Gotlib, It's, what's, it's, nauseam, I'm Organizations: Small, Service, Belgian Boys, BI, Belgian Locations: Brooklyn , New York, Belgian

☆ Teens’ brains aged faster during the first year of the pandemic, study says, and stress may be to blame
▼ + stars: | 2022-12-02 | by ( Jen Christensen | ) edition.cnn.com time to read: +5 min

CNN —The brains of US teens have physically changed during the Covid-19 pandemic, aging faster than normal, a new study says. Dozens of studies have found that teens’ and adolescents’ mental health has suffered during the pandemic. “The pandemic has not been kind to adolescent mental health,” said Gotlib, a psychology professor at Stanford University. There is a chance that their brain changes could have just been an immediate response to a stressor that will normalize over time, he said. Gotlib hopes parents and guardians keep in mind that although lockdowns and school closures may be over, the mental health consequences may be lingering.

☆ 8 startup founders who've raised anywhere from $1 million to $30 million in funding share their best tips for creating a strong pitch deck
▼ + stars: | 2022-09-14 | by ( Ann Matica | ) www.businessinsider.com time to read: +11 min

A key component of launching a successful startup is creating a pitch deck for potential investors. Insider asked eight startup founders to share their best tips for creating a strong pitch deck. While the founders had different approaches, each pitch deck was successful in getting investors' attention. Lin said the key to creating the pitch deck they showed investors was editing it depending on their audience. To successfully reach her $1 million preseed goal, Butler sent her pitch deck to hundreds of venture-capital firms and early-stage sponsors.

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